Answer: Online marketing is also known as web marketing, internet marketing, eMarketing or i-marketing. Online marketing is an interactive tool which can be used between marketers and the public at large. Online marketing is so effective because:
Online marketing allows for statistics to be measured more easily and at a lower cost.
Online marketing costs are somewhat inexpensive in comparison with other mediums.
Online marketing allows consumers of the world to research and purchase services and products at their own pace and convenience.
Online marketing provides a greater flexibility level whereby campaigns can be altered to test new markets, evaluate new programmes and make changes more specific to a targeted market